Job Search #10: Build a Personal Brand

In obtaining a new position your identity is key. As with advertising the association with a 'brand' creates an effective connection. Professional branding is important for anyone who is job searching or building their career. It's important to create a personal brand that portrays you in a professional light and which provides employers and contacts with a strong positive impression of you as a high-caliber individual.

For articles presenting this approach see several articles here.